Best Performance Roofing
A central Florida roofing company that wanted a site as sharp as their crews — and a phone that answered itself when the storm hit.
Challenge
Storm season turns roofing companies into call-center disasters. Best Performance was losing leads after-hours and on the weekend, and their old site couldn't capture the homeowners who'd already decided to file a claim — it just had a contact form that emailed someone in the morning.
Approach
We rebuilt the site as a Smart Site with a single conversion-focused architecture: above-the-fold quote form, service-area pages keyed to the local SERPs, and trust signals (license, insurance, reviews) on every template. Then we wired Voice AI to the main number so any call after hours gets answered in one ring, qualified, and dropped into the GHL pipeline with a follow-up SMS already scheduled.
The Build
Custom WordPress theme, no template bloat. Voice AI handles inbound triage with a roofing-specific dialog flow — "shingle or metal," "insurance or out of pocket," "how soon." GHL pipeline books estimates against the foreman's calendar and sends SMS confirmations. Local schema and review markup feed Google. Hosted on managed cPanel with daily backups and Immunify360.
What changed.
Voice AI answers every after-hours and overflow call before it rolls to voicemail.
Lead capture never closes — storm calls at 11 p.m. land in the pipeline, not the void.
Service-area pages with proper schema feed Google a clean signal for every town served.
Site, phone, CRM, and follow-up SMS all under one roof — and one bill.