Metal Roof Master
A Florida metal roofing supplier that needed three things at once: a marketing site that explained the product, a storefront that could take orders, and a landing page that didn't look like 2014.
Challenge
The original site couldn't sell. Product specs lived in PDFs, the contact form was the only path to revenue, and the landing page running their ads was a static template that hadn't been touched in years. They needed three different surfaces — marketing, store, and a converting landing page — without the operational drag of three different stacks.
Approach
One Smart Site, three surfaces. We built a custom WordPress backbone wired into WooCommerce so the marketing pages, the storefront, and the campaign landing page all shared the same content engine, the same checkout, and the same lead pipeline. Product schema went on every SKU page so Google could read inventory directly. The old landing page got rebuilt from scratch with a focused above-the-fold hero, social proof, and a single CTA.
The Build
Custom theme, no page-builder bloat. WooCommerce with stripe + ACH payment, real-time shipping rates, and inventory sync. A separate landing-page route running the ad traffic, A/B tested against the legacy version. Managed cPanel hosting with daily backups and Immunify360. The whole stack runs under one cPanel account so the client logs in to one dashboard, not three.
What changed.
Three separate web surfaces collapsed into a single Smart Site, one cPanel login, one bill.
Storefront takes orders while the office is closed — checkout never sleeps.
Product schema, page-speed pass, and clean canonicals across the marketing pages and store.
Managed hosting with daily backups and Immunify360 — no surprise security bills.